Author Topic: Getting Established (Part 1) - Promoting YOU  (Read 4312 times)

Offline Thomas Dorsher

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Getting Established (Part 1) - Promoting YOU
« on: April 25, 2011, 06:29:34 AM »
It is obvious to state that you could be the greatest talented entertainer, have the most amazing gear, and a personality that draws in a crowd, but if you are just getting started in this business of Trivia and people don't know who you are it can potentially be an uphill climb to be accredited as a talented trivia host capable of generating revenue for the bar.  Here are a few thoughts when launching any new endeavor like trivia, photo booths, bubble parties, etc.

You may be adding a new service to your clients who know you as a DJ, KJ, or VJ.  Some may be reluctant to add something new, even if it potentially is going to draw new spenders to the venue.  So, how to you break down reluctance, and then make a powerful presence known with little or no money?

First....Getting the Word Out.

It is easy to provide a sample booking to an establishment for 1/2 hour or so with the objective to show what you have and what you can do.  This is a powerful and time proven method because you are performing in THEIR establishment with THEIR audience.  However, you may find that you are doing this across multiple establishments may not be the best investment of your time, at least initially.  Personally, by sample bookings are never more than 1/2 hour, but 1 hour is fine.  Remember, your objective is to give them a bite, not the pie.  If you are looking to use the time to perfect your performance techniques, then welcome the opportunity for as much time as you can get.

How about setting up ONE sample show at a location where you can invite all  bar/pub/club owners to the location to observe your event?  Your invitation would include an offer of one discounted event at THEIR establishment for attending the sample show.  Additionally, invite other DJ's in the area that you know will not compete with you but are in a position to refer you or add you as a warm up or concluding act as an up sell for one of their corporate event?

Then....REMIND, REMIND, REMIND!  If you set the event too far in advance, they will forget about it.  Too close and they will already have plans.  There is no happy medium.  People are people.  The best bet is to set the event 2-4 weeks in advance and remind them a few times.  How do you remind them without coming off as nagging?  Add or change a small detail about the show and send them a notice about the change.  So, if you were going to perform Jeopardy for 30 minutes, make a small change and say 'Jeopardy and Name that Tune Sample show for 45 minutes'.  The notification of the change puts your event continuously on their mind.  Using Facebook, Linkdin and email blasts makes the notifications only take time, not money.  A call the day of your sample event as a last minute reminder may help to remind them, especially if your potential booking client missed the event change notifications.

Now, ensure that your event is lively and fun.  Invite at least 30 of your friends and family and with a little preparation with them make sure they are not stoic audience members.

Think about the fact that you are now planning a business meeting for business owners that the public can attend!  A unique business meeting indeed!  Wherever you are planning this event, let the facility know the purpose and uniqueness of the meeting and ask them to help promote you. The promotional ideas that can be utilized would not only be used by the facility, but also by business owners that attend and want to secure you.  Now, this then leads to a part 2 of this discussion....Getting Established - Make Others Do YOUR Advertising For YOU!
« Last Edit: September 20, 2011, 01:10:34 PM by Thomas Dorsher »

Offline TNat

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Re: Getting Established (Part 1) - Promoting YOU
« Reply #1 on: May 04, 2011, 03:12:11 PM »
Many great ideas Tom. Thanks!